For 2 months Uber offered a deal where for $5/mo all your trips would have their cost between $5 and $25 waived
I took it, and now they’re not offering anymore and I could swear the regular prices have been cranked since I was last exposed but it’s not glaringly obvious to cut into my brand inertia yet
(it was starting to, but then yesterday they started running discounts for Visa cardholders and I’m good again)