Reducing fascism to some vague idea of extreme conservatism, which in its American context essentially means angry old white people, misses the sense in which fascism prospered because it was something young, cool, transgressive, and new. For fascist intellectuals, at least, the liberal bourgeoisie was their enemy as much as were communists or Jews, and it was precisely because the bourgeois were old, self-righteous, and boring. Fascism was sexy and fun.

Milo gets this… Milo exploits to great effect the perception among his disaffected, youthful fan base that liberal pieties about diversity and anti-racism are just the moralistic droning of an elite losing its grip on power.

Trump’s success has raised among liberals a fear that the far right has made itself respectable. Milo’s success at creating a following for a figure like himself — limited as it might be — suggests that the bigger fear should be that the far right might make itself cool.