Seeming to me the thing around Hogwarts Legacy is that people who’ve been Harry Potter People all along have already taken up some position regarding everything but the advertising campaign has hit a broader, less internet-poisoned market of “hey, remember those wizard books you were into two goddamn decades ago? Here’s a game!”

In a way I guess like the 1993 X-Wing and ‘95 Dark Forces were for Star Wars fans

And that radically more people who have never been Quidditch players, or into wizard rock, or moaning “read another book”, still have positive memories associated with the brand, as something two decades ago they never got obsessed with