I do wonder if it bothers Gavin McInnes that Proud Boys are guys who would have been wearing Ed Hardy and Affliction in the 2000s
Is honestly hilarious that Gavin McInnes couldn’t recreate the vice aesthetic of original VICE with Street Carnage so instead he founded the Proud Boys to wreak street carnage
“Vice”, as the term for things that were predictably human but our formal systems didn’t accommodate
But instead our informal ones did/so our meta-systems had to
Being the name of a ‘90s rebel-brand-really-funded-for-postindustrial-culture-leisure-industry-purposes-by-the-Canadian-government
That becomes an early 2000s “the 70s are back! in other people! we just pass judgement!” brand
That gets bought in the late 2000s by mass capital as an internet media brand at a wildly inflated valuation
That becomes part of the woke take mill establishment just as the buyout cash and notoriety gets reinvested in the project of rightist street gangs
Is honestly the American turn of the millennium in a nutshell
mustering his cavalry for when masculinity comes back
(Louis C.K. was a probing action)