femmenietzsche:

kontextmaschine:

WAIT, was Etsy named after “&c”, like “et c.”, abbreviation for et cetera, meaning “miscellaneous” and invoking the flea/craft market aesthetic?

MOTHER FUCKER

Actually:

Kalin said that he named the site Etsy because he “wanted a nonsense word because I wanted to build the brand from scratch. I was watching Fellini’s 8 ½ and writing down what I was hearing. In Italian, you say ‘etsi’ a lot. It means ‘oh, yes’ (actually it’s “eh, si”). And in Latin and French, it means ‘what if.’“