As someone who was actually around for the introduction of “light beers” in the ‘80s (the Ad Wars era when the product ecosystem had consolidated from regional champions to a few national combines that took direct shots at each other as the only angle to expand market share, until product manufacturers focused on the balance with themselves-consolidated retailers in the 1990s) it’s actually funny how Coors Light/Miller Lite/Bud Light is the 'Merican real-man norm now and it’s the effete urban hipsters that wallow in heavy-ass IPAs