Alternately, this could be some kind of disruption in the spirit realm, the… birth, or awakening of a new god?

But what would there be a new god of?

The Internet, obviously.

What form would the god of the Internet take?

4chan, obviously. Which has, in recent days and especially right this moment been summoning as much human attention to itself as it can, and preparing to go do battle with its enemies.

Fuck fuck fuck fuck fuck fuck fuck I gotta go perform a ritual