So OKCupid changed its app to be more like Tinder.

And Tinder (which was always Grindr for straights) changed its app to be more like Snapchat.

Facebook’s trying to be Snapchat too, but Facebook tries to be everything. It was trying to be Foursquare (which was improved Dodgeball) when that was hot; it’s been AIM for ages now; there’s buzz about its app being able to tell and post what you’re listening to, add that to last year’s ability to tag posts with mood and I think in the year of our lord 2013 it decided what the hell, let’s be Livejournal.

Which, the first instinct is to laugh - the hot new thing is 1999! Yeah, well, Grindr was always just a weaponized Hot Or Not.