valterbenyamin:

wildcat2030:

Second Livestock – virtual reality for chickens
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Battery hens live pretty grim lives – but what if their lot could be improved with the use of virtual reality? Second Livestock is a project that envisions caged hens being fitted with VR goggles, microphones and movement sensors to give them the impression that they’re out in the barnyard doing … whatever it is chickens prefer to do all day. If the chickens themselves believe they’re free and happy, does that mean they should get the free range stamp, even though they’re cooped up? Is this the real world? Is this just fantasy? Art is meant to start conversations – and this piece has certainly started one around the Gizmag offices. Second Livestock is a conceptual art project that sees battery hens strapped over exercise balls and fitted with virtual reality goggles intended to convince these captive animals that they’re out in the barnyard having the time of their lives. (via Second Livestock – virtual reality for chickens)

is this literally the matrix for chickens?