{"version": "1.0", "type": "rich", "title": "At The Short Stop once after the \u201cfree booze\u201d era ended I ran into a guy who was on the Dewar\u2019s account, he said the brand was...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/77752901073/", "html": "<p>At The Short Stop once after the \u201cfree booze\u201d era ended I ran into a guy who was on the Dewar\u2019s account, he said the brand was kind of looking for an identity beyond \u201cthe American scotch that\u2019s not Johnny Walker\u201d. They had been pitching it to old golf guys but those guys had enough experience with scotch to have better taste, and then they were going for hipsters \u2018cause why not, but it tastes awful in mixed drinks. He said they\u2019d moved on to cougars and power lesbians, hoping they\u2019d be like \u201cyeah, I\u2019m a scotch woman\u201d but not know better, all running hospitality tents on the LPGA tour.</p>"}