{"version": "1.0", "type": "rich", "title": "the key takeaway mattel got from Barbie movie was that they absolutely must milk all of their IP inthe box office so brace...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/724050201031147520/", "html": "

the-real-numbers-deactivated202:

the key takeaway mattel got from Barbie movie was that they absolutely must milk all of their IP inthe box office so brace yourself for Hot Wheels, The Movie

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You’d think they’d have learned from Hasbro’s recent work with the MLP, GI Joe, and Transformers IP

I mean, I guess the division in charge of He-Man and She-Ra DID

(Fun fact: as a major employer in Rhode Island, Hasbro is the basis for the “Happy-Go-Lucky Toy Factory” Peter worked for in Family Guy.)

"}