kontextmaschine:

Now that the Facebook ad algorithm’s fully digested my financial background and integrated that with what else it’s picked up of my tastes the ads are amazing, I’ll look each day and find a new “this basic good: but with a pretty compelling premium twist! available for more than you’d pay at Target but honestly not much as rich-people prices go!”

Hm yeah I guess we’re gonna be missing things there with ads segmenting away from a mass market art form. I used to want to make ads as an 80s kid watching the “ad wars”, but then between Thank You For Smoking and Mad Men the culture had people do it fictionally and vicariously for me.

Like, most of you would never see some of the ads I do now, some of which they clearly put some effort into, not like Super Bowl commercials anymore