We settled this in the '90s: "awareness-raising": actions to increase your favorability with the general public, to recruit with...
We settled this in the ‘90s: “awareness-raising”: actions to increase your favorability with the general public, to recruit with the goal of your sizable following moving parties to co-opt your issue for electoral gain
Unmentioned is that this was effectively a way for the Democratic Party in particular to rebuild their brand and recruit a new base for the post-80 era of two-party competition in an environment of low voter loyalty, and there is no mechanism specified for groups and issues so captured to press their priority in the party