{"version": "1.0", "type": "rich", "title": "As someone who was actually around for the introduction of \"light beers\" in the '80s (the Ad Wars era when the product ecosystem...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/694629242386923520/", "html": "<p>As someone who was actually around for the introduction of &ldquo;light beers&rdquo; in the &lsquo;80s (the Ad Wars era when the product ecosystem had consolidated from regional champions to a few national combines that took direct shots at each other as the only angle to expand market share, until product manufacturers focused on the balance with themselves-consolidated <i>retailers</i> in the 1990s) it&rsquo;s actually funny how Coors Light/Miller Lite/Bud Light is the 'Merican <i>real</i>-man norm now and it&rsquo;s the effete urban <i>hipsters</i> that wallow in heavy-ass IPAs</p>"}