{"version": "1.0", "type": "rich", "title": "Remember that \u201cHeadOn, apply directly to the forehead\u201d shit? The story behind its marketing is one of my favorite advertising...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/68740445018/", "html": "<a href=\"http://monetizeyourcat.tumblr.com/post/68731807385/pizzatomb-remember-that-headon-apply-directly\">None</a>\n<p><a class=\"tumblr_blog\" href=\"http://pizzatomb.tumblr.com/post/61142543398\" target=\"_blank\">pizzatomb</a>:</p>\n<blockquote>\n<p>Remember that \u201cHeadOn, apply directly to the forehead\u201d shit? The story behind its marketing is one of my favorite advertising tales ever.</p>\n<p>The original commercial for this product\u2014which, if you don\u2019t know what it is, it\u2019s essentially a giant tube of Chapstick, or at least, that\u2019s&hellip;</p></blockquote>\n\n<p>a lot of topical products - HeadOn, anti-wrinkle cream, stretch mark lotions, even traditional wound poultices - more or less work by &ldquo;tricking&rdquo; you into repeatedly massaging the affected area.</p>"}