pizzatomb:

Remember that “HeadOn, apply directly to the forehead” shit? The story behind its marketing is one of my favorite advertising tales ever.

The original commercial for this product—which, if you don’t know what it is, it’s essentially a giant tube of Chapstick, or at least, that’s…

a lot of topical products - HeadOn, anti-wrinkle cream, stretch mark lotions, even traditional wound poultices - more or less work by “tricking” you into repeatedly massaging the affected area.