Where did pickup truck culture come from? Owning and driving a pickup is many people's entire personality and social life,...
Where did pickup truck culture come from? Owning and driving a pickup is many people's entire personality and social life, possibly a slightly majority of white men.
The dixiefication of the American white working class, in which they all kind of drafted off the signifiers of the Southern white working class joining the modern economy and culture finally (this was also the subtext of the ‘70s-'90s rise of evangelical Christianity). Billy Ray Cyrus and the country boom, NASCAR, the Dallas Cowboys and college football, all that. A lot of '80s “working man’s rock” sounds weird now cause like who is it for? (Springsteen is kept around as a Jersey regionalist, like Billy Joel with Long Island, anyway white mass-market guitar-driven music is country now)