{"version": "1.0", "type": "rich", "title": "It\u2019s a little insulting that you call many concepts in marketing unscientific when they\u2019re literally just psychology. Which is a...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/684121239449649152/", "html": "
Anonymous asked:

It\u2019s a little insulting that you call many concepts in marketing unscientific when they\u2019re literally just psychology. Which is a science. And should be recognized as such

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normal-horoscopes:

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While psychology is in fact science, it is also one of the areas of human thought most thoroughly bathed in pseudoscience. It is young as a discipline, and far, far more susceptible to magical thinking than many other forms of science. (Also many of it’s founding ideas were laid by practicing occultists. Hi Jung.)

Also, I call many practices in marketing unscientific because many practices in marketing are unscientific. That doesn’t mean that it’s devoid of science, just that a non-zero amount of the things that marketers do is guesswork and hunches.

Psychological science is respectable for explanations but unreliable for predictions

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