It’s a little insulting that you call many concepts in marketing unscientific when they’re literally just psychology. Which is a...
It’s a little insulting that you call many concepts in marketing unscientific when they’re literally just psychology. Which is a science. And should be recognized as such
While psychology is in fact science, it is also one of the areas of human thought most thoroughly bathed in pseudoscience. It is young as a discipline, and far, far more susceptible to magical thinking than many other forms of science. (Also many of it’s founding ideas were laid by practicing occultists. Hi Jung.)
Also, I call many practices in marketing unscientific because many practices in marketing are unscientific. That doesn’t mean that it’s devoid of science, just that a non-zero amount of the things that marketers do is guesswork and hunches.
Psychological science is respectable for explanations but unreliable for predictions