"}Over the past decade and a half, many \nyoung, college-educated workers have faced a disturbing reality: that it\n was harder for them to reach the middle class than for previous \ngenerations. The change has had profound effects \u2014 driving shifts in the\n country\u2019s politics and mobilizing employees to demand fairer treatment \nat work. It may also be giving the labor movement its biggest lift in \ndecades.
Members of this \ncollege-educated working class typically earn less money than they \nenvisioned when they went off to school. \u201cIt\u2019s not like anyone is \nexpecting to make six figures,\u201d said Tyler Mulholland, who earns about \n$23 an hour as a sales lead at REI, the outdoor equipment retailer, and \nholds bachelor\u2019s and master\u2019s degrees in education. \u201cBut when it\u2019s snow \nstorming at 11:30 at night, I don\u2019t want to have to think, \u2018Is the Uber \nhome going to make a difference in my weekly budget?\u2019\u201d
[\u2026]
These experiences, which economic research shows\n became more common after the Great Recession, appear to have united \nmany young college-educated workers around two core beliefs: They have a\n sense that the economic grand bargain available to their parents \u2014 go \nto college, work hard, enjoy a comfortable lifestyle \u2014 has broken down. And they see unionizing as a way to resurrect it.
Sure the communists have tried sending sending the educated youths down to the countryside or to the factories in increase consciousness, but only the capitalists have innovated enough to send them to retail.