{"version": "1.0", "type": "rich", "title": "Over a decade or so ago I realized that the internet had delinked elements of the info-ideological ecosystem, and that under...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/682183237100077056/", "html": "<p>Over a decade or so ago I realized that the internet had delinked elements of the info-ideological ecosystem, and that under conditions of channel abundance getting as big a <i>direct audience</i> as possible was no longer as equivalent to climbing as <i>far upstream</i> as possible, and it&rsquo;s the latter that&rsquo;s the real target</p><p><br/></p><p>Concepts of &ldquo;clout&rdquo; and &ldquo;influencers&rdquo; strike me as gesturing at this from within frameworks and metrics that still reify hierarchical broadcast-era celebrity </p>"}