A Vibe Shift Is Coming
He thinks the new vibe shift could be the return of early-aughts indie sleaze. “American Apparel, flash photography at parties, and messy hair and messy makeup,” he riffs, plus a return to a more fragmented culture. “People going off in a lot of different directions because it doesn’t feel like there’s a coherent, singular vision for music or fashion.” He sees Substacks and podcasts as the new blogs and a move away from Silicon Valley’s interest in optimizing workflow, “which is just so anti-decadence.” Most promisingly, he predicts a return of irony.
This is a PR submarine. This guy is not predicting the next big thing, he is pulling the levers of power to make people think this is the next bug thing. He is ON SUBSTACK for crying out loud
Yes, declarations of a new thing are often performative, and can serve as a planted flag for those who simply want a new thing to rally around and from getting a sense of their number and momentum take courage and take forward stance to create new things and new scenes