{"version": "1.0", "type": "rich", "title": "What happened to Buzzfeed", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/670055132996780032/", "html": "<p class=\"npf_link\" data-npf='{\"type\":\"link\",\"url\":\"https://href.li/?https://maxread.substack.com/p/what-happened-to-buzzfeed\",\"display_url\":\"https://href.li/?https://maxread.substack.com/p/what-happened-to-buzzfeed\",\"title\":\"What happened to Buzzfeed\",\"description\":\"Remember digital media?\",\"site_name\":\"maxread.substack.com\",\"poster\":[{\"media_key\":\"5f6d614605fd03f860361fde2ebdd412:42719b1ba3357993-5b\",\"type\":\"image/jpeg\",\"width\":728,\"height\":410}]}'><a href=\"https://href.li/?https://maxread.substack.com/p/what-happened-to-buzzfeed\" target=\"_blank\">What happened to Buzzfeed</a></p><blockquote class=\"npf_indented\"><p>LOL. The future no longer seems very open; in fact, its contours seem very, very clear. What had once been a rat&rsquo;s nest of 15 or 20 recognizable independent digital-media startups has been reduced, through purchases and mergers, to four consolidated brand portfolios that have any chance at medium-term survival: BuzzFeed-Huffpost-Complex, Vox-Verge-SB Nation-Eater-NYMag, Bustle-Mic-Gawker, and Vice-Refinery29.</p></blockquote>"}