What happened to Buzzfeed

LOL. The future no longer seems very open; in fact, its contours seem very, very clear. What had once been a rat’s nest of 15 or 20 recognizable independent digital-media startups has been reduced, through purchases and mergers, to four consolidated brand portfolios that have any chance at medium-term survival: BuzzFeed-Huffpost-Complex, Vox-Verge-SB Nation-Eater-NYMag, Bustle-Mic-Gawker, and Vice-Refinery29.