kontextmaschine:

“The counterculture seemed to have it all: the unconnectedness which would allow consumers to indulge transitory whims; the irreverence that would allow them to defy moral puritanism; and the contempt for established social rules that would free them from the slow-moving, buttoned-down conformity of their abstemious ancestors. In the counterculture, admen believed they had found both a perfect model for consumer subjectivity, intelligent and at war with the conformist past, and a cultural machine for turning disgust with consumerism into the very fuel by which consumerism might be accelerated.”

— Thomas Frank, The Conquest of Cool (via frankfurtschooldropout)