{"version": "1.0", "type": "rich", "title": "25th November 2021", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/668807578795540480/", "html": "

space-wizards:

kontextmaschine:

captain-snark:

natalieironside:

trillanelle:

Reblog if you’re a Millennian and do not ever want to be taught anything unless you told it on the cell phone

reblog if this is the first time you\u2019ve heard of this movie

In the 70s when with competition from TV and the fading of prewar habits people no longer went to the (studio-tied) theater to see whatever once a week you had the rise of suburban multiplexes \ufffc\ufffc(a choice of what to see), the blockbuster era, and overall a shift to promoting the movie, not making it, as the real challenge.

Now, until recently that meant you’d see ads for it around 8 times in the 2 weeks before it opened on the programs that the kind of people who would see the movie watched

And they would promote it through other bottlenecked media. The stars would go on talk shows that were the not only the only place to watch celebrities communicate in a given day, let alone the only thing to take in at 11 PM period\ufffc\ufffc, or entertainment media that was the only place to see attractive people you recognized be glamorous all day, and promote the movie (in return for their presence promoting the medium)

Where are they supposed to find you now, your Discord server?

Twitter ads still get through on phone apps, which is actually where I see most/any movie trailers. It\u2019s why they\u2019ve moved to the (otherwise bizarre) 5-second\u00a0\u201ctrailer-trailer\u201d at the start of the trailer, to catch your eye before you\u2019ve scrolled through the ad. Also people do sponsored streams/videos (though that\u2019s mostly for games), Tumblr does those dumb Q&As that are basically just a talkshow appearance, and those dumb sponsored twitter\u00a0\u201c\u201dtrends\u201d\u201d that you can\u2019t get rid of.

\n

Yeah, and there’s that thing where Twitter hashtags get custom icons to draw your attention to people talking about it

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