{"version": "1.0", "type": "rich", "title": "Just saw one of those knows-enough-to-exhibit-how-much-he-doesn't-know guys saying that really the MCU would backfire because it...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/664435612142747648/", "html": "<p>Just saw one of those knows-enough-to-exhibit-how-much-he-doesn&rsquo;t-know guys saying that really the MCU would backfire because it would undermine the brand value.</p><p>The brand value.</p><p>Now think this through, how is that an issue here? Is your concern that by releasing major motion pictures with tie-in merch you are limiting the price you could get by selling the <b>film</b> and <b>licensing</b> rights?</p>"}