Remember Abercrombie & Fitch? Like in the ‘90s doing big sexy Leni Riefenstahl teenager campaigns, specifically hiring the most attractive kids in your high school to push this mass-market neo-preppy thing? That Was Weird.

Like, is Hollister even still a thing? Aeropostale? If we’re gonna look back and go in over youth pastors and gymnastics coaches and the guy you interned with when you were already out of college, like, what about those guys who had it together enough to manage a mall store but hadn’t gone for a career other than mall retail taking control of these high schoolers’ life schedules and income and making them wear sexy beachwear as a way to make that place seem like a chill 16yo’s paradise?

Remember how Hot Topic started as the place besides concert merch tables to get band t-shirts and years before anyone coined “BBW” or wore problem glasses they dominated the hip-clothes-for-fat-girls market and spun it off as Torrid?