The first movie whose promotional campaign I remember was the 1990 Warren Beatty/Madonna Dick Tracy, which was intended to be...
The first movie whose promotional campaign I remember was the 1990 Warren Beatty/Madonna Dick Tracy, which was intended to be the next Batman ‘89 but wasn’t
that plus The Phantom (and The Rocketeer, which was actually indie retro) testifies that there was this throwback mass-market comics thing afoot in the early 90s, I like to include Heathcliff and Friends and An American Tail as this weird urban sandlot funny animal renaissance (be sure to toss in Steven Spielberg’s Tiny Toons!)