{"version": "1.0", "type": "rich", "title": "Oh also if you're like \"what is up with how newspapers used to have all these tiny little quips like in...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/639975839545622528/", "html": "<p>Oh also if you&rsquo;re like &ldquo;what is up with how newspapers used to have all these tiny little quips <a href=\"https://averyterrible.tumblr.com/post/639972715614306304/yesterdaysprint-the-alexander-city-outlook\" target=\"_blank\">like</a> in <a class=\"tumblelog\" href=\"https://tmblr.co/My0jIfWbIHvhLgrt4msxYkQ\" target=\"_blank\">@yesterdaysprint</a>?&rdquo;</p><p>Before compositing software, matching the printed length of stories to the physical length of columns of type was a skilled craft, and the compositors kept little short squibs like these on hand as shims to fill a bit of unused white space.</p><p>Using your staff&rsquo;s idle thoughts for this \u2013 which could be prepared ahead of time and deployed as needed \u2013 was cheaper than subscribing to wire reports and having rewriters chop interesting ones down to fit fresh each day, as better-resourced papers did.</p><p>(This was the origin of the journalist in-joke tradition of the &ldquo;bus plunge&rdquo; story, where every report of a bus tumbling off a mountainside road anywhere in the world would be run at <i>some</i> length, using the verb &ldquo;plunge&rdquo;)</p>"}