So the combination of "he's a childless single man with disposable income, not too young not too old, fancies himself rugged but...
So the combination of “he’s a childless single man with disposable income, not too young not too old, fancies himself rugged but not mookish as part of his self-image” has lately cashed out in Facebook ads
- for an “alternative investment” funds… app? illustrated with a cover shot of a restored vintage motorcycle for their motorcycle loans fund*
- for ruggedized, lightweight outdoor CPAP machines
* I suddenly realize why the rare coins/gold store in my town got into baseball cards, because they boomed off the stagflation or even Bretton Woods/commercial banking in the regulated 3-6-3 era (“3% interest on deposits, 6% on loans, out on the golf course by 3”) eras as an alternate, and that’s where that energy got diverted.
The comics and CCG speculative markets too, huh? (Remember Wizard and Inquest and how it was totally normal for monthly fandom magazines to have market-sourced price guides for half their page count?)