“Vice”, as the term for things that were predictably human but our formal systems didn’t accommodate

But instead our informal ones did/so our meta-systems had to

Being the name of a ‘90s rebel-brand-really-funded-for-postindustrial-culture-leisure-industry-purposes-by-the-Canadian-government

That becomes an early 2000s “the 70s are back! in other people! we just pass judgement!” brand

That gets bought in the late 2000s by mass capital as an internet media brand at a wildly inflated valuation

That becomes part of the woke take mill establishment just as the buyout cash and notoriety gets reinvested in the project of rightist street gangs

Is honestly the American turn of the millennium in a nutshell