{"version": "1.0", "type": "rich", "title": "Was there ever some kind of ulterior motive behind the music video fad, like how the online \"pivot to video\" was driven by...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/625593561513082880/", "html": "<div class=\"question\"><strong>Anonymous</strong> asked: <p>Was there ever some kind of ulterior motive behind the music video fad, like how the online \"pivot to video\" was driven by advertising dollars? In retrospect the whole MTV/\"every major commercial song needs an elaborately produced music video\" phenomenon seems so bizarre</p></div>\n<p>I guess it did push bands to majors that could fund them and spur the indie-major &ldquo;imprints&quot;\ufffc, huh</p>"}