Was there ever some kind of ulterior motive behind the music video fad, like how the online "pivot to video" was driven by...
Anonymous asked:
Was there ever some kind of ulterior motive behind the music video fad, like how the online "pivot to video" was driven by advertising dollars? In retrospect the whole MTV/"every major commercial song needs an elaborately produced music video" phenomenon seems so bizarre
I guess it did push bands to majors that could fund them and spur the indie-major “imprints", huh