{"version": "1.0", "type": "rich", "title": "Soapbox, soap opera, ... what was it about soap , or the marketing of soap, that it lent itself to the lexicon in this way?", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/622756889289211904/", "html": "
talkinggorillabutler asked:

Soapbox, soap opera, ... what was it about soap , or the marketing of soap, that it lent itself to the lexicon in this way?

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kontextmaschine:

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it was the kind of dry, transportable staple consumable perfectly suited to the replacement of home and local artisan production by industrial mass manufacture

Like, what stackable, transportable object were you more likely to find a properly sized box of than soap? Other common goods came in barrels, kegs, bales, cans, sacks. I guess in rural areas a fruit crate.

You don\u2019t see milk crates as often as I remember even from the 90s

"}