{"version": "1.0", "type": "rich", "title": "The Noid, the Hamburglar, all the kids' cereals\u2026 what is up with food advertising mascots that actively prevent people from...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/621066169724633088/", "html": "<p><a class=\"tumblr_blog\" href=\"/post/621056262471303168/\" target=\"_blank\">kontextmaschine</a>:</p><blockquote><p>The Noid, the Hamburglar, all the kids&rsquo; cereals\u2026 what is up with food advertising mascots that actively prevent people from consuming their respective foods?</p><p>And they&rsquo;re always sorta unreal \u2013 the cereal mascots are animated, the Noid was claymation, in a McDonaldland where Ronald is a guy in clown makeup, the Hamburglar is a human as portrayed by a human in a human suit</p></blockquote>\n<p>I guess I should think about what Burger King playing up the human-in-a-human-suit thing for their &ldquo;King&rdquo; mascot means, or what KFC&rsquo;s doing with &ldquo;The Colonel&rdquo;, who once corresponded to an actual human.</p><p>It&rsquo;s kinda nice that Wendy&rsquo;s embraced the tsundere waifu route for their mascot instead of starting to fictionalize Dave Thomas</p>"}