Yeah actually a lot of stuff in the firearms space – “tacticool” style, the industry group NRA’s financial straits, colored (esp pink!) guns, the drive to appeal to women and black shooters, the need for constant innovation – envelope-pushing short-barrel not-legally-a-rifle pistol carbines and not-legally-a-shotgun “Firearms”, novelties like the KSG or Judge, “buy before it’s banned!” hype – comes down to that.

Firearms are very durable and hold value well so for the industry to maintain they need a constant churn of new product (and newly manufactured needs); if you just wanted a decent hunting rifle you could just use a still-good hand-me-down from either grandfather of which you’re the only descendant to still hunt