Well when I’d go to motorcycle forums all of a sudden ad network banners would start telling me about the new Hondas, but cookies, I guess that makes sense.

Monday I went in for an eye exam and to buy glasses for the first time since like sixth grade. I sat down and filled out the medical forms, they were all computerized this time, like there was a station just for that. Convenient!

Name, demographics, check off any of these conditions, non-perscription medicines? Well, acid reflux and Pepcid AC.

By Wednesday, the banners have suddenly started to push new Prilosec OTC.

That’s… actually pretty impressive, I guess. Humbling.