Why Obama-Trump swing voters like heavy metal

Unpaywalled tweet summary here

Musical genre preference at the county level is a significant predictor of partisan voting, even after controlling for age/race/education (i.e. rap/country-fond areas go more D/R than you’d expect just from the disproportionately black/noncollege white makeup this implies)

“Country” is the genre most associated with Republican support, but “Hard Rock” best predicts Obama->Trump switches