Vox Media acquires New York Media (NY Mag and it’s associated verticals, mostly).
Better than Bustle and I can see it \u2013 Vox has no women’s brand, NY Mag had no sports, Grub Street can fold into Eater NY. The other brands round out Vox’s weaknesses (NYC-not-DC, the Verge stuff that never really caught)
Vox, of course, is kinda woke Millenials and unionized with WGA East, NY Mag is older media legacy unionized with NewsGuild and has since ‘16 been kinda toeing into the woke walkback, I do wonder how much of it was an acquihire that lets the money play the staffs off against each other, or at least broaden the possibility space.
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