{"version": "1.0", "type": "rich", "title": "I have no goddamn idea what any of this means and the ad just clicks through to a preppy clothing store.\n I mean maybe that\u2019s...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/187117163273/", "html": "

kontextmaschine:

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I have no goddamn idea what any of this means and the ad just clicks through to a preppy clothing store.

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I mean maybe that\u2019s the point, I did click through, maybe I\u2019m being clickbaited. Like how those Facebook ads that are horizontal-scrolling lists of items for sale have realized to put something completely absurd in the leftmost Slot 1 to catch your attention as you\u2019re scrolling.

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so the two equilibria I\u2019m getting in responses and asks are

1) it\u2019s an ADHD thing

or

2) it\u2019s a running thing

(there is absolute consensus that PR means \u201cpersonal record\u201d, though)

I think it\u2019s 2. I might have said \u201cpreppy\u201d but honestly retro sportswear is pretty preppy. \u201880s skiers and joggers and tennis players, the classic figure of \u201cthe college boy\u201d, sports as an \u201camateur\u201d thing (which is to say a noble pursuit of the independently wealthy). The \u201csports jacket\u201d is called that because it was a more informal dress form than, say, black tie (which is comically formal today but was once itself an informal form compared to \u201cwhite tie\u201d), for the class of people who had ritualized dress forms

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