kontextmaschine:

I have no goddamn idea what any of this means and the ad just clicks through to a preppy clothing store.

I mean maybe that’s the point, I did click through, maybe I’m being clickbaited. Like how those Facebook ads that are horizontal-scrolling lists of items for sale have realized to put something completely absurd in the leftmost Slot 1 to catch your attention as you’re scrolling.

so the two equilibria I’m getting in responses and asks are

1) it’s an ADHD thing

or

2) it’s a running thing

(there is absolute consensus that PR means “personal record”, though)

I think it’s 2. I might have said “preppy” but honestly retro sportswear is pretty preppy. ‘80s skiers and joggers and tennis players, the classic figure of “the college boy”, sports as an “amateur” thing (which is to say a noble pursuit of the independently wealthy). The “sports jacket” is called that because it was a more informal dress form than, say, black tie (which is comically formal today but was once itself an informal form compared to “white tie”), for the class of people who had ritualized dress forms