GMG is the clearest successor to Gawker, which for some reason was being underwritten by Univision for a while but no longer. As private equity realizes they’re past the buildout and onto the shakeout phase of digital media, the millennial media types who are into unionizing and being oh-so-woke are obstacles, and the money will exploit their audience-mismatch vulnerability of the latter to try and break them on the former.

The same forces of mindless capital that built woke media up are preparing to discipline it