{"version": "1.0", "type": "rich", "title": "The Burger King Kids Club, representing all the \u201890s identities:\n\n Black \nHispanic \nNerd \nTomboy \nDisabled \nStacy \nGeek \nDog", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/186227783823/", "html": "

discoursedrome:

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kontextmaschine:

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The Burger King Kids Club, representing all the \u201890s identities:

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Black
\nHispanic
\nNerd
\nTomboy
\nDisabled
\nStacy
\nGeek
\nDog

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Technically I think the short butchy-looking guy is the nerd and the guy with the backwards cap is a \u201ccoolkid\u201d, which is a distinct genus. This may seem like splitting hairs, but it\u2019s important that we recognize the cultural distinctiveness of coolkids in order to honour their sacrifices during the Cola Wars.

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The coolkid was a kind of cyber-Fonz, a \n\u201cwomen want him, men want to be him\u201d archetype as targeted toward twelve-year-old dorks with chunky white sneakers.\n\nIt was a laboratory-designed hybrid of nerd and greaser engineered to target the market sector of the former using the charisma and popularity of the latter. Toward the late 90s there was some further crossbreeding with rappers in order to counteract the diminishing relevance of greasers, but in the early 90s that was still too threatening for mainstream white suburbanites with money.

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Anyhow, I went looking for some more vintage examples but it\u2019s surprisingly hard to find ones that aren\u2019t later parodies so I\u2019ll just link this fucker.

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