The NRA magazine is really pushing the Ruger 10/22 the last few months, probably cause they gave money or called in a favor or something.

Also accessories in general (vis-a-vis guns proper), but they’re honestly pretty subtle about it, there’ll be an article in one issue like “here’s what heavy ‘bull’ barrels are actually about, what they’re good and bad for so the next conversation about heavy barrels you run into you don’t feel like an unqualified idiot” and then over the next 5 issues you’ll see like 3 glancing mentions and 2 short reviews of aftermarket parts and 2 mentions of a manufacturer option on gun reviews