I know I\u2019ve talked abt this before but there\u2019s something really insidious abt the way that like nostalgia has been parameterized around like the Experience of a Brand as the sort of getting closer to one\u2019s past. Like, the way that there\u2019s like this almost complete mediation between our current adult parts of ourselves and the younger/past selves thru the experience of the Brand, and that\u2019s kinda terrifying really! It\u2019s not surprising in an age where like pop culture media comprises so much of our shared experiences, and it is only becoming moreso as specific media conglomerates becomes more diffused within every aspect of our lives. Like, I find it really illuminating how much of like age r*gression stuff is like filtered thru the experience of the Disney Brand, and like that\u2019s a specific manifestation of nostalgia culture at large (like, adult women wearing Minnie Mouse branded whatever, or imposing it on their children), and there\u2019s something so strange abt like locating one\u2019s access to those parts of oneself thru specific corporations, where like the participation in the corporate media as defined by the corporation is the way of like participating in a certain age!
Proust\u2019s Man-At-Arms
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