shrine to the prophet of americana

Apatow Inspired Me to Confront My Fear of the Mob | Penthouse Magazine

So Penthouse Magazine is relaunching with an antiwoke editorial line, opening with a package going after Judd Apatow for, basically, betraying (his own) comedy to perform wokeness in an attempt to ingratiate himself with the mob

Penthouse Australia I hear has been running a while as a lad mag with an alt-lite tone, I don’t know whether there’s a relationship, Penthouse has been bought and sold and licensed out a few ways in the last decades

This represents the second publication (after Quillette) I can recall to specifically launch as antiwoke (since Trump’s election there has been a subtler shift in tone from The Atlantic and Harper’s and NY Mag, and indeed the linked author’s has a column at NY Mag’s women’s vertical), meanwhile you may have noticed woke brands shedding writers as they slim or close

Again, I don’t know the relationship to other institutional manifestations of “Penthouse”, but when you think of publications capable of keeping their funding and distribution channels open even in the face of moralizing activist pressure, you do kinda think of Penthouse, so I suppose there’s a synergy there.

Tagged: 2019 it’s media