{"version": "1.0", "type": "rich", "title": "$425m idea right here", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/178320986705/", "html": "<h1>$425m idea right here</h1><p>INT - SUNNY BUNGALOW REMODEL KITCHEN - DAY</p><p>RELATABLE MILLENNIAL (eye-rolling): Hart-Davis sent us this flyer, \u201cPet air ambulance! Call us if the worst happens!\u201d</p><p>SFX: screeching tires, thump</p><p>RELATABLE MILLENNIAL: then the worst happened</p><p>EXT - ABOVE THE CITY - DAY</p><p>A half-bathtub-sized DRONE flies above picturesque leafy neighborhoods, its coloring clearly ambulance-themed but tinted green on the clamshell top</p><p>ANNOUNCER: When seconds count, new Skysaver ambulances can get pets to Hart-Davis emergency rooms up to [NUMBER SOURCED FROM FRIENDLY STUDIES] faster than street traffic</p><p>EXT - STREET - DAY</p><p>The drone descends, making a muted tone siren that signals urgency and comfort.</p><p>On landing the top pops open coffin-wise, there\u2019s a video screen on the top interior</p><p>Relatable Millennial hurries over with the cat in a blanket</p><p>SERIOUS VETERINARIAN (in scrubs, on screen) \u2026lengthwise. Now the short-muzzle-mask\u2026</p><p>EXT - ABOVE THE CITY - DAY</p><p>The drone flies back with a greater sense of purpose somehow</p><p>ANNOUNCER: Skysaver joins the Hart-Davis network of [NUMBER] fully-equipped emergency rooms\u2026</p><p>INT - HART-DAVIS EMERGENCY ROOM - DAY</p><p>Serious Vet looks at a monitor of the cat while another vet scrubs in behind him</p><p>ANNOUNCER: \u2026staffed with leading veterinary specialists</p><p>SERIOUS VET: car strike, 11 pounds, get me a hemo test, 2 bags feline A and B</p><p>EXT - HART-LEWIS ROOF - DAY</p><p>the drone lands and anxious techs transfer the cat to a pet stretcher</p><p>QUICK SUBTLE A/V FADE OUT AND IN</p><p>INT - SUNNY KITCHEN - DAY</p><p>RELATABLE MILLENNIAL: they say he barely made it</p><p>THE CAT walks across the floor with a distinct limp, but still jumps up on the table next to RM to nuzzle</p><p>RELATABLE MILLENNIAL: I\u2019ll take barely</p><p>They nuzzle</p><p>ANNOUNCER: Skysaver: just one of the ways Hart-Davis is [SLOGAN]</p>"}