{"version": "1.0", "type": "rich", "title": "Just saw a PETA billboard telling you to bring your dog inside if it\u2019s cold, which is an unexpected shift in their branding at...", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/170564125848/", "html": "<p>Just saw a PETA billboard telling you to bring your dog inside if it\u2019s cold, which is an unexpected shift in their branding at the same time the Humane Society\u2019s been shifting from a service to a cultural identity image</p>"}