{"version": "1.0", "type": "rich", "title": "The People Who Read Your Airline Tweets - The Atlantic", "author_name": "kontextmaschine", "author_url": "https://kontextmaschine.com", "provider_name": "kontextmaschine", "provider_url": "https://kontextmaschine.com", "url": "https://kontextmaschine.com/post/168747772503/", "html": "The People Who Read Your Airline Tweets - The Atlantic\n

anaisnein:

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So I was reading through this noting that these corporate social media people have an average of seventeen years\u2019 experience before joining the social media team, the \u201csocial media intern\u201d stereotype is obsolete, and I was going to come back here and post to that effect, and then I saw the following (not quoted in full, even, I have limits):

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Sometimes, the customer-support people develop friendly relationships with customers or even whole communities. \u201cWe\u2019ve had people send us cookies, personalized M&Ms, even a custom-designed My Little Pony,\u201d Johnston said.

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\u201cWhat?\u201d I asked.

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\u201cSomewhere along the way, we befriended the entire brony community,\u201d he explained, as much as something like a community of adults who are (un)ironically into the children\u2019s show My Little Pony can be explained. Apparently, a JetBlue customer sent the main account a \u201cbrohoof\u201d emoji, a sort of fist bump of the male fan community. And JetBlue sent one back.

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\u2026 with my own two eyes and realized they\u2019d uh buried the lede.

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